Inclusive by design

Sady Paulson is passionate about making films and tech giant Apple helps her turn that passion into videos that can be viewed by millions. It’s refreshing to see that Apple is placing a special emphasis on people with disabilities as it rolls out its newest products.

Unveiling it’s latest lineup of MacBook Pros recently, Apple kicked off an event with this video showcasing the unique ways that people with disabilities use their products.

Edited by Sady Paulson, who has cerebral palsy, the film shows her using an iOS accessibility tool called Switch Control as she narrates through her computer. The short film shows individuals with physical and developmental disabilities using technology to overcome basic challenges — from speaking to learning, engaging with others and taking photographs.

Paulson, who is non-verbal, has two Switch Control devices attached to the head support of her wheelchair. Large circular buttons execute commands when she pushes them with her head. Switch Control assists people with impaired physical and motor skills, and has been a part of Apple’s product line since 2013. Bluetooth-connected straw puffers and joysticks are also used as Switch Control devices.

“My love for technology is more than just a passion; it gives me access to my world,” Paulson says. “I need help in some areas, but assistive technology enables me to communicate with my loved ones and pursue my career.”

Paulson began making movies 10 years ago when an instructor at the Anne Carlsen Center for people with disabilities showed her how to use iMovie. That was just the beginning as in February this year, Paulson graduated with a degree in Digital Cinematography from Full Sail University, and now accepts client work from her home in Fargo, North Dakota.

Apple’s investment in accessibility is emblematic of it’s ethos to make products that are inclusive and that enrich people’s lives. The software and apps available on all of Apple’s platforms empower those with disabilities to partake in experiences intended for all users. Put simply they are inclusive by design. Accessibility is a basic human right and Apple believe that technology should be accessible to everyone whether they use it to work, create, stay in shape or simply stay in touch with friends and family. Sarah Herrlinger, Senior Manager for Global Accessibility Policy and Initiatives at Apple, says:

“Building into the core of our products supports a vision of an inclusive world where opportunity and access to information are barrier-free, empowering individuals with disabilities to achieve their goals,”

Visit the accessibility part of the apple website to find out more.

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